Recently Yik Yak, an anonymous social network app has been in the news recently due to posting of threats to college campuses across the country. Here, we will break down what Yik Yak is, why it’s so popular and why it’s really not anonymous.
Marc Bourne is vice president and cofounder of Know It All Intelligence Group, a Bensalem company that performs employment background screenings for employers. Most of his clients stick with the traditional review of public records. But a growing number want a social media hunt. He says the best protection against a poor online image is the privacy setting. “You’ll have nothing to worry about,” he says. What about prospective employers who request passwords? Bourne and others say that such stories are rare occurrences that grab the headlines. Employers interviewed for this story said they would never make such a demand.